Commissioned by TOT STUDIO to animate the karaoke scene for ZARA’s 2025 Chinese New Year campaign. Despite a tight turnaround, the result was strong and cohesive. The final animation was integrated seamlessly into the metro screens used during the shoot, an exciting moment to see the work come to life in that setting.
Directed by: Giuseppe (Pino) Sartorio @pinosartorio
Cinematographer @jayswuen @gershproduction
Production: @dayinternational
Executive Producer: @atedroff
Producer: @tallows, @elisemiccolis
Production Manager: Meg Venkatesh
Production Assistants: Luis De Jesus, Ryan Collins, Cam Beebee, Simone Wright, Marco Miccolis