I collaborated with ROOF, a French start-up redefining student housing through a warm, inclusive, and design-forward approach. ROOF offers an uplifting alternative to the common frustrations of shared living, creating thoughtful spaces that balance community and personal well-being.
I worked closely with Tarik, who clearly communicated the brand’s desired approach and direction.
I worked closely with Tarik, who clearly communicated the brand’s desired approach and direction.
The team had a clear vision for the animation, providing strong direction rooted in the brand’s core values and identity.
They clearly communicated the foundational principles and motion behavior guidelines, ensuring every movement aligned seamlessly with ROOF’s tone—optimistic, inclusive, and human-centered.
TENETS
Tailored
Adaptability
Coliving
Warmth
Our Space
The two concepts we aim to work with are adaptability and comfort. The main geometric shape would be the cube—rigid by nature, but through dynamic shapes and animation, the principles of adaptability and clean/shared space would be conveyed.
The final outcome was a smooth, versatile logo animation, that reflect the brand’s personality.
