Motion & Video Ads for Social Media
Clients: CUURE (ONELY), Swarovski, THE FEINT
Role: Motion Design, Art Direction, Editing, AI Integration
Role: Motion Design, Art Direction, Editing, AI Integration
OVERVIEW
A series of social video ads and experiments exploring how motion, storytelling, and AI-generated visuals can elevate brand communication and conversion performance.
Each project was designed to fit its audience and brand personality, from wellness and luxury to high-energy sports content showing the adaptability and creative range behind every piece.
01. CUURE — ONELY Launch Campaign
Goal: Support the launch of ONELY (a new daily supplement) with engaging short-form video ads for Meta platforms.
Deliverables:
• 3 video ads (15–30 seconds)
• Optimized for Meta Ads (Instagram & Facebook)
• 3 video ads (15–30 seconds)
• Optimized for Meta Ads (Instagram & Facebook)
Approach:
We tested different visual styles and narrative tones to find the most efficient creative formula for conversion.
Many shots were generated using AI, with a strong art direction aligned to CUURE’s minimalist yet dynamic brand identity.
We tested different visual styles and narrative tones to find the most efficient creative formula for conversion.
Many shots were generated using AI, with a strong art direction aligned to CUURE’s minimalist yet dynamic brand identity.
Results:
• Improved conversion rate and engagement metrics
• Increased brand awareness through content featuring Matthieu Stefani (creator of the Génération Do It Yourself podcast)
• Strengthened CUURE’s positioning in the French wellness market
• Improved conversion rate and engagement metrics
• Increased brand awareness through content featuring Matthieu Stefani (creator of the Génération Do It Yourself podcast)
• Strengthened CUURE’s positioning in the French wellness market
Keywords: AI-Generated Visuals, Art Direction, Performance Marketing, Conversion Strategy