Motion & Video Ads for Social Media
Clients: CUURE (ONELY)
OVERVIEW
A series of social video ads and experiments exploring how motion, storytelling, and AI-generated visuals can elevate brand communication and conversion performance.
Each project was designed to fit its audience and brand personality.
01. CUURE — ONELY Launch Campaign
Goal: Support the launch of ONELY (a new daily supplement) with engaging short-form video ads for Meta platforms.
Deliverables:
• 3 video ads (15–30 seconds)
• Optimized for Meta Ads (Instagram & Facebook)
• 3 video ads (15–30 seconds)
• Optimized for Meta Ads (Instagram & Facebook)
Approach:
We tested different visual styles and narrative tones to find the most efficient creative formula for conversion.
Many shots were generated using AI, with a strong art direction aligned to CUURE’s minimalist yet dynamic brand identity.
We tested different visual styles and narrative tones to find the most efficient creative formula for conversion.
Many shots were generated using AI, with a strong art direction aligned to CUURE’s minimalist yet dynamic brand identity.
Results:
• Improved conversion rate and engagement metrics
• Increased brand awareness through content featuring Matthieu Stefani (creator of the Génération Do It Yourself podcast)
• Strengthened CUURE’s positioning in the French wellness market
• Improved conversion rate and engagement metrics
• Increased brand awareness through content featuring Matthieu Stefani (creator of the Génération Do It Yourself podcast)
• Strengthened CUURE’s positioning in the French wellness market
Keywords: AI-Generated Visuals, Art Direction, Performance Marketing, Conversion Strategy
By testing multiple visual styles and using AI-driven product shots, we saw a 25–35% increase in CTR, which led to higher-than-usual traffic and a 15–20% boost in ONELY sales during the campaign period.
Beyond CTR, the campaign also improved Thumb-Stop Rate, Cost per Add to Cart, and overall conversion quality, confirming that the creative direction is driving measurable impact.
Beyond CTR, the campaign also improved Thumb-Stop Rate, Cost per Add to Cart, and overall conversion quality, confirming that the creative direction is driving measurable impact.
02. CUURE — MyCuure 2.0
Goal:
Leverage the release of the limited-edition MyCuure box and the Black Friday 2x1 offer to boost engagement, drive traffic, and reinforce the value of CUURE’s personalized supplement program.
Leverage the release of the limited-edition MyCuure box and the Black Friday 2x1 offer to boost engagement, drive traffic, and reinforce the value of CUURE’s personalized supplement program.
Deliverables:
• Short-form video ads optimized for Meta (Instagram and Facebook)
• Visual assets highlighting the limited-edition design and key USP of the MyCuure experience
• Short-form video ads optimized for Meta (Instagram and Facebook)
• Visual assets highlighting the limited-edition design and key USP of the MyCuure experience
Approach:
We built the creative around MyCuure’s core proposition: a fully personalized, science-backed monthly box with 30 daily sachets tailored to each user’s needs. Visual storytelling emphasized the online diagnostic, the evolving monthly program, and the practicality of “one sachet every morning.” The limited-edition November box acted as a novelty hook, while the Black Friday 2x1 offer added a strong conversion driver. The tone was clean, dynamic, and aligned with CUURE’s minimalist brand identity.
We built the creative around MyCuure’s core proposition: a fully personalized, science-backed monthly box with 30 daily sachets tailored to each user’s needs. Visual storytelling emphasized the online diagnostic, the evolving monthly program, and the practicality of “one sachet every morning.” The limited-edition November box acted as a novelty hook, while the Black Friday 2x1 offer added a strong conversion driver. The tone was clean, dynamic, and aligned with CUURE’s minimalist brand identity.
Results:
• Early performance signals show an uplift in CTR and Thumb Stop Rate, outperforming usual benchmarks
• Strong engagement with the limited-edition concept and promotional message
• Promising traffic and click efficiency, indicating positive user response ahead of full performance evaluation
• Strong engagement with the limited-edition concept and promotional message
• Promising traffic and click efficiency, indicating positive user response ahead of full performance evaluation
Keywords:
Personalization, Scientific Diagnostic, Monthly Box, Performance Marketing, Conversion Strategy, Meta Ads, Black Friday Campaign
Personalization, Scientific Diagnostic, Monthly Box, Performance Marketing, Conversion Strategy, Meta Ads, Black Friday Campaign
For MyCuure 2.0, the performance is also showing encouraging early signals. CUURE released a limited-edition MyCuure box for November, and we leveraged the novelty to generate stronger attention on Meta.
Combined with the Black Friday 2x1 offer, the first results point toward a positive trajectory: CTR is trending upward, Thumb Stop Rate is clearly outperforming usual benchmarks, and early engagement metrics indicate that users are responding well to the refreshed visuals and promotional angle.
While it is still too early to define the full impact, all key indicators suggest that MyCuure 2.0 is on track for solid performance.
Combined with the Black Friday 2x1 offer, the first results point toward a positive trajectory: CTR is trending upward, Thumb Stop Rate is clearly outperforming usual benchmarks, and early engagement metrics indicate that users are responding well to the refreshed visuals and promotional angle.
While it is still too early to define the full impact, all key indicators suggest that MyCuure 2.0 is on track for solid performance.